We recently commissioned some market research to find out what people look for when they choose natural skin care. One discovery (that shocked us here at HO) was that people DON'T look for certifications to verify the authenticity if the natural and organic claim, and instead just look for the word "natural" somewhere on the packaging.
If you see the word ‘natural’ on a skin care or beauty product, you would assume that the ingredients in there are natural...WRONG! Many of us in the natural beauty industry know how misleading this can be. Did you know that a skin care product can have the words ‘organic’ and ‘natural’ on the packaging even if only 1% of the ingredients it contains are natural and organic? This means that 99% of the ingredients are not natural at all, and the product is mainly made up of synthetic ‘nasties’! It's a sneaky tactic, and people genuinely wanting to turn to natural due to skin conditions and lifestyle changes should beware.
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TRESemme NATURALS markets itself as "natural" and contains "lower sulphates" which means it still includes chemicals |
NaTrue, BDIH and Ecocert are international certifications used around the world, they not only verify that the item is natural and organic, but also that the product (and the ingredients it contains) is not tested on animals. Soil Association is a UK based certification. These are the logo’s to look out for:
All of these certifications guarantee that your chosen skin care or beauty product will only contain natural and organic ingredients and NO harmful chemicals.
Certifications will always be printed on the product if they are genuine
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